Shampoo is not easy to pick up. Brands produce high-quality professional tools at an affordable price. However, finding one that fits your hair type is not too easy. Brands, which produces professional cosmetics for hair - Vidal Sassoon.
Vidal Sassoon - quality for all times
About Vidal Sassoon Shampoo
The products of this brand, shampoos, were advertised on television in the 1990s. At that time, it seemed to users to be effective compared to the funds produced in the Soviet Union, because it was the first to enter the territory of present-day Russia from the “West”. In the 2000s, the name was reduced to Wash & Go and it became difficult to meet him in stores. In 2010 - ies, he disappeared from the shelves. Because now belongs to the category of retro - cosmetics.
Created by Vidal Sassoon. The name of this person has become a household name. He had 13 schools for teaching hairdressing and 26 salons of the same name. At the end of the 20th century was considered an expert in the field of hair beauty and care.
Prior to his activities, hairstyles were in vogue, which were fixed with the help of briolin, lacquer, etc. The process of creating them was long and complicated, it harmed the hair. This master styled haircuts that did not require styling. Now, to create a fashionable hairstyle, it was enough just to wash your hair and dry it in a natural way. This spared the hair. The cosmetic series of vidal sassoon shampoos effectively nourished and restored curls.
The quality of cosmetics on top
Wash and Go Assortment
The range of brand shampoos has expanded compared to the 90s. However, it was not so easy to purchase it in Russia. Means of the most popular rulers, however, can sometimes be found:
- Cherry Almond - a series of products for smoothing and protecting hair with a unique aroma,
- Colourfinity - a line for colored hair. Protects color, gives it brightness,
- Dry - a series of dry shampoos for different types of hair (including dyed hair),
- Hydro Boost - a line for deep moisture,
- Sculpted - a shampoo that helps to create beautiful wavy curls,
- Boost and Lift give volume.
Many products also restore and protect curls, give them strength.
Advantages and disadvantages of a professional brand
Shampoo has seen Sassoon lice and go, although it is not a popular premium class tool, it still has quite a few fans.
They highlight the following positive properties of brand compositions:
- First-class shampoo is not too expensive
- New bottles have an attractive design.
- Convenient to use volume of the bottle,
- A pleasant smell makes the wash procedure relaxing,
- Easy to use, well foamed,
- Effectively removes impurities from hair,
- Does not dry your scalp,
- Well restores the hair structure,
- Effectively nourishes the curls,
- It protects the strands and scalp from the negative effects of the external environment (with the right choice of means),
- Many shampoos are versatile, suitable for all hair types,
- Periodically, you can not use air conditioning,
- Makes combing easier
- Convenient bottle cap,
- Easy to wash off.
However, some of those who have tried this remedy, characterize it not only positively. They noticed a number of flaws. Among them:
- The lack of points of sale in Russia. The tool can only be purchased on foreign sites,
- Some say that the color of dyed hair is very much washed out,
- With the wrong selection of the series can dry hair.
The means of the brand operate better in the complex. It is recommended to purchase shampoo, balsam, mask and other products from this manufacturer. Only then will they fully disclose their quality and effectiveness.
haircuts: "TO THE HELL OF THE NEST ON THE HEAD!"
Approximately the same mood reigned in the countries of the decaying west in the late 50s, when a young and brazen hairdresser Vidal Sassoon (yes, yes, that same shampoo) made a revolution comparable in its destructive force to that which was 30 years before Mademoiselle Coco in fashion. The latter saved the ladies from the corsets, but Sassoon freed them from the helmet from the hair and the heavy lacquered construction, which created the above difficulties.
In the early 60s, this descendant of Ukrainian émigrés, who was born and raised in the poorest district of London, presented the world his famous modernized “bob” of the thirties - the Five Point haircut. Clear lines that emphasize the geometry of the face, not a gram of varnish - a revolution! The new form was opposed not only by coarse babets, but also the carelessness of hippies, a movement that only gained momentum in the late 50s. "To hell with this old woman's nest on the head!", - branded Vidal complex designs and preached a completely new approach to modeling hairstyles.
First, a good haircut should “work” by itself, without any styling. Secondly, she must take into account the individual characteristics of a particular woman, it is impossible to create a universal form that will suit everyone. Thirdly, the art of a hairdresser is akin to the art of an architect: it is important to understand the form and work with lines, and not to copy someone else's structures.
Vidal Sassoon built his famous haircut according to certain anatomical landmarks (points) - bangs, temples, back of the head, etc., paying particular attention to partings, hairline, the geometry of the back of the head and the corner under which the client's hair was cut.
The legendary photo of Nancy Kwan in Vogue
A new ideology blew up the industry, first advanced ladies often came to the young master, then Vogue entered the business, publishing a photo of actress Nancy Kwan with a haircut from Sassoun on the cover, after which he hardly even managed to exclaim "and wrap everything up ..." as the events began develop at a breakneck pace. Sassoun's philosophy - “form and natural healthy shine - above all!” - unexpectedly found support among the masses: they appreciated the advantage of hair that moved with the hostess.
The hours that a hairdresser spent on achieving a flawless line were rewarded with an unprecedented result: styling a new haircut took one tenth of a second - just as long as it takes to shake your head.
Mia Farrow and the famous pixie haircut
Mia Farrow, 1968
Mia Farrow, 1968
Peggy Moffitt, 1965
BEATLES FROM HAIRDRESSER'S ART
This philosophy formed the basis of the concept of the salon, which Vidal Sassoon opened first in London and then in America. The slogan, which was invented by the master himself - “If you don’t look good, it means that we don’t look good” (“If you don’t look good, we don’t look good”) - the clients who were eager for a change liked, the New York Times in ecstasy called Sassuna "The Beatles from hairdressing!". And this, by the way, can hardly be called exaggeration - the style of the 70s was largely created by this person.
By the beginning of the 80s, Vidal Sassoon turned into a living classic, his authority was so high that one of the leading TV channels launched the show “A New Day with Vidal Sassun”, in which he talked with the stars about the high and occasionally shared his weighty comments about their style.
Sunset legends
However, the story of this amazing person is not so similar to a fairy tale. The rise, which followed the invention of the Five Point Cut and brought fame and money to Sassoon, ended with the departure of the disco era. In the mid-80s, punk culture replaced glamor, neat bangs and neck became useless. A line of shampoos and hair rinses, which Vidal Sassoon invented and patented (yes, the same “Wash & Go” advertising which exploded the unprepared consciousness of citizens of the post-Soviet space), was sold to Procter & Gamble.
An international monster squeezed out of the glory of an aging legend everything that was possible and quietly wrote off the brand for scrap, not wanting it to compete with the main line - PanteneProV. In 2004, Vidal Sassoon tried through court to challenge the company's marketing decision to destroy the brand, but the court lost, because by that time he no longer had any rights to the brand bearing his own name. The salons did not go very well either, and by the end of the 90s some had to be sold and some were closed.
Despite the fact that Vidal Sassoon was obsessed with a healthy lifestyle and regularly drank wheat germ juice, practiced yoga and avoided any bad habits, the last few years have been marred by a serious illness. The diagnosis of "cancer", failure in business and the actual oblivion - the life of the master brought the master to the initial positions along the path of the parabola. In 2010, the documentary “Vidal Sassun” was released, which told about the fate and achievements of this man, but the comments of bloggers and journalists in the spirit of “Lord, is he still alive ?!” did not add optimism to the elderly star ... Vidal Sassoon died on the 84th year of life in New York, the city that once made him a legend, and then just forgot about it.
It is not known how the fashion would develop if, then, in the 63rd Sassoon did not make his little revolution - who knows, maybe we would still wear monolithic hairstyles on my heads and I would scratch my head with a knitting needle inherited from my grandmother . Or maybe not he, so another young and arrogant hairdresser would have sent the old trends to hell ... Yes, in general, it does not matter, the history of the subjunctive moods does not tolerate, and it was Vidal Sassoon who became the person whose name was called in hairdressing salons as a sacred password Our mothers, and whose perfect haircuts still repeat and recreate the master in various countries around the world.
For which he is a special thank you from all the liberated and well-cropped women of the East and West.
Barbershop
Coco Palm - is a professional hairdressing salon in Khabarovsk - our best masters and experts in their work offer men's and women's haircuts, hair styling of any complexity, coloring, highlighting hair, healing and restoring hair treatments. For solemn and special occasions, we will offer you a complex and diversely decorated hairstyles: using rhinestones, floristics and overhead curls. The image chosen together with the stylist will force people around to admire your appearance.
Mani Pedi
Good beauty salons offer quality nail services, and in this case we are no exception. The masters of our salon gently and carefully make a manicure, pedicure and hold the procedures for the skin of hands and feet, so that they are clean, smooth and soft, and the nails are aesthetic pleasure. We are constantly learning new techniques and use materials from well-established brands.
Cosmetology
We will offer you care and cleaning of the face of any skin type. Dry skin moisturizing, fading rejuvenation, cleaning, brushing are a few of the most popular procedures offered by the beautician of our beauty salon. Services offered by beauty salons - hardware cosmetology are very popular. Among them, photorejuvenation, microcurrents, ultrasonic face cleansing, etc. are very popular. Your visit is necessarily accompanied by a free consultation of specialists, the admissibility of the chosen cosmetic procedure, the absence of contraindications is determined.
Choosing the type of massage you like, you can be sure that you do not harm your health. Professional specialists of our salon will offer you a general wellness, anti-cellulite massage, back massage, facial massage and other spa-procedures.
Our beauty studio provides makeup artist services. High-class makeup will make your face unique and unforgettable, because it is a business card for a woman. The master will take into account your preferences and give practical beauty tips on how to independently make make-up you like at home.
Solarium will allow year-round to have a smooth bronze-chocolate tan. We carefully monitor the safety and duration of the procedures, using various modes of tanning, depending on the wishes of the client. After several procedures of a vertical solarium you will notice positive changes in your appearance.
Our studio in Khabarovsk provides high-quality and modern tattoo services. A tattoo room meets all hygienic requirements and allows you to make tattooing of eyebrows, lips, eyelids, and make piercings. A qualified master will give recommendations that will allow you to make your image unique and inimitable.
Teeth whitening
We offer the latest technology to lighten teeth up to 16 tones in one session. A special mousse and a LED lamp enable the specialist to conduct short-lived and completely harmless teeth whitening sessions. If you want to whiten your teeth quickly - welcome to our beauty salon!
Why do I choose the salon Coco Palm?
By contacting us, you can count on the full range of modern beauty services. Our salon is located in the city center of Khabarovsk, with good transport interchange and parking.
Khabarovsk has many beauty salons and hairdressing salons and involuntarily ask yourself the question - what kind of salons to choose.
Why do we offer to choose us?
Our staff consists of exceptionally qualified and experienced professionals who have been working in the beauty industry for many years. A great combination of price and quality of work will surely please you, and our cozy and hospitable atmosphere will create a good mood for the whole day!
We sincerely believe that visiting the beauty salon "Coco Palm", Khabarovsk, you will definitely want to come again and become our regular customer!
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The father of the shampoo was an innovator in the world of hairdressing, a real brand man who owns 13 schools and 26 salons of his name, located in many countries - Vidal Sassoon.
"Chanel hairstyles," as they call the genius kufera, was born on January 17, 1928 in a poor family of Nathan and Betty Sassun. His father came from Greek Jews, and his mother was from Russia. His father left his family when Vidal was five years old, and from the age of 14 he earned an apprentice at the hairdresser, thereby determining his fate. Replacing several outdated barber shops, Sassoon was in one of the central London salons, from where he began his ascent to the fashionable Olympus.
Prior to Sassoun, hair was curled, laid, filled with varnish or briolin and gave a hairstyle a shape that would never hold onto untreated hair. Trips to the hairdresser were perceived as a sacred ritual. Vidal Sassoon was the first to guess how to use the natural qualities of hair - and first of all, their elasticity and ability to curl. He introduced haircuts for styling, for which you only had to shake your head. The formula of the London hairdresser Wash-and-wear (“My-and-wear”) has created new standards of simplicity and harmony. Soon the term "sassuoning" (sassooning) arose in hairdressing, which meant a full cycle of work with a client on Sassoun, the beginning of which was a heart-to-heart talk - at least an hour.
In the 70s, Sassoon's haircut became a hit even in the unfashionable Soviet Union - many were cut by Mireille Mathieu, who wore a stylish haircut from a London hairdresser. And in the 80s shampoo "Vidal Sassoon" became the first Western brand, which massively promoted in our "non-advanced" market. The little green bottle in the coupon in Leningrad was associated with the quintessence of the fairy world without worries and troubles.
The famous hairdresser and public figure Vidal Sassoon died in May this year at the age of 84 years. Sassoon died in his home on Mulholland Drive in Los Angeles.
Vidal Sassoon. Start
Vidal Sassoon (1928–2012) was born in London to a Jewish family. It can be called an outstanding hairdresser, who made an invaluable contribution to art. One of his main achievements can be called a change in the attitude of the female audience to their hair. He outlined how important it is that they were in perfect condition at any time, so he did not limit himself to offering the most incredible approaches to women's haircuts. He invented a hand dryer and offered a product such as "Vidal Sassoon" - shampoo.
But before that it was still far away, and his career began with working as a janitor at a hairdresser during World War II. After graduation, he went to master all the wisdom of hairdressing in a vocational school, after which he managed to work a little. And in 1948 he left for Israel to fight for the independence of the country. Return to England in his plans were not included.
Golden years
The 50s of the last century became truly golden for the master, since during this period his career began to develop rapidly. First, he opened his first salon, and then declared itself in 1957 during the fashion week. There, the models defiled on the catwalk in miniskirts (which was the first time) and in the hairstyles he created. Of course, before the release of such a product as "Vidal Sassoon" (shampoo), it was still far away.
His attitude to female hair was already very different. He sought to create hairstyles based on the natural qualities of the hair, avoiding complex structures that were kept on the head by using a huge amount of chemical fixatives.
In the 60s, the master moved to America, opened the first salon in Manhattan. Among his clients were the most famous women of America. In the promotion of his considerable role played by his wife, who was a very famous person in Hollywood.
“Wash your hair as often as you like.”
With this advertising slogan, a new stage in the use of hair care cosmetics has begun. "Vidal Sassoon" (shampoo and conditioner) women and men began to use almost daily. It is impossible to say with certainty what purpose the master had. It is possible that the promotion of the need for frequent use of cosmetics for hair was nothing more than a publicity stunt that allowed a multiple increase in profits from the sale.
From the 80s of the last century and up to 2003, Sassoon collaborated with the company Procter & Gamble, which produced hair care products.
Since one of the first imported headwashing products that appeared in our country was Vidal Sassoon (shampoo), the reviews were the most enthusiastic. He was completely different from what Soviet people were used to. He had a beautiful package and a pleasant smell, he easily turned into foam. All cosmetic products for hair care in the Soviet Union practically did not foam and did not differ in such fragrant aroma.
But even now, when the market is rich in offers, the brand has enough admirers, although it’s not possible to buy it in Russian stores. Reviews of those who use it now, note the high quality of cleansing hair, ease of washing. Shampoo restores hair structure, gives them volume. Many people like that you can do without the use of air conditioners. In addition, the modern bottle "Vidal Sassoon" has a convenient dispenser.
Sassoun's cooperation with Procter & Gamble ended in conflict, shampoos with this name disappeared from the store shelves. Although it is currently being sold in some countries, promotion is especially active in Asian markets. Modern "Vidal Sassoon" - shampoo, a photo of which allows you to see how much the appearance of packaging has changed - can be ordered in online stores.
Vidal Sassoun's career:
Vidal Sassoon often mentioned that from childhood he dreamed of becoming a football player, but his mother advised him to go work as an assistant hairdresser, believing that this profession would help the boy to feed himself and his family, and this determined his career for the rest of his life. From the age of 14, Sassoon worked part-time in hairdressing salons, and then he went to study at a hairdresser’s school and quite successfully began his career as a hairdresser. However, the war intervened, the future favorite of Hollywood stars taking part in the hostilities, and only in the 1950s, returning to London, began to work in one of the central hairdressing salons, restoring forgotten skills. His charisma, artistry and sincere attention attracted clients who discussed with the young hairdresser the features of their hair and how they are styled. Vidal Sassoon was becoming an increasingly popular hairstyle master. He set himself the task of freeing women from tedious hair styling with the help of varnish, briolin, perm, curling tongs and hair curlers, as was customary in the hairdressers of that time. Sassoon sought to use the natural properties of hair - their structure, thickness, ability to curl - and cut them so that the stylish styling is obtained simply by waving his head. The number of clients of Sassoun increased day by day, and in 1954, Vidal Sassoon opened his first salon, Raymond.
In 1957, the first real success came to Vidal Sassoon when, at a fashion show by designer Mary Quant, a model of Twiggy appeared on the catwalk in a mini-skirt and with a short geometrically decorated haircut. The image of Twiggy made a splash. Such a haircut perfectly emphasized the stylishness of short dresses, and the press dubbed Sassoun "Chanel in the world of hairstyles" for the revolution in hairdressing, freeing women from tedious salon styling.
In the 1960s, Vidal Sassoun’s incredible rise in popularity accounted for. His clients include Hollywood stars, supermodels and high society ladies. Haircuts Mireille Mathieu and Twiggy copy millions of women, and Sassoun is called the first image-maker of the era. The basis of his work is still an individual approach to each client, the creation of her personal image, emphasizing her individuality and charm. Thanks to Sassoon, not only fashion designers but also stylists and hairdressers began to shine in the fashion world, and Vidal Sassoon became the first among them.
The work of Sassoun for cinema has added popularity not only to him, but also to the images he creates: stylish, laconic, bold hairstyles of the heroines of films immediately became trendy and left the screen in everyday life.
In 1965, Sassoon conquers America by opening a hair salon in Manhattan. He presents to society a new style of women's haircuts: dark, straight hair, strict geometric shape and hair-to-hair styling. Maitre categorically objected to the use of styling tongs, curlers, pleyok, urged not to weight the hair with lacquer and mousse, but to strengthen the health of the hair with quality shampoos. One of the branches of application of the forces of Vidal Sassoun was the production of shampoos and conditioners for hair care based on the cosmetics company Procter & Gamble.
In the 1980s, Vidal Sassoon opened the Academy for the Training and Advancement of Hairdressers, whose diploma today serves as a pass to the world of high fashion, as well as a network of hairdressing salons bearing his name.
In recent years, Vidal Sassoon settled in America, retired, but did not cease to engage in social activities, published books, founded charitable organizations and funds to help talented young people, and led weekly television shows about hairdressing. In May 2012, at the age of 85, Vidal Sassoon passed away with his family at his home in Los Angeles.
Achievements of Vidal Sassoun:
- Came up with a hand dryer for hair styling.
- He created the standard of the hairdresser's “Wash and wear”, according to which clients did not have to constantly put their hair in the salon, it was enough just to wash their hair and shake their hair.
- The author of the world-recognized base haircuts - "bob", "sesson", "5 points", "page", "pixie".
- Thanks to Sassoon, the term “sassooning” appeared in the hairdresser's business. , painting, styling.
1968 - Roman Polanski’s film “The Rosemary's Baby” comes out on screen, in which the heroine Mia Farrow appeared with a super-short haircut from Vidal Sassoun. The image instantly became a hit and is still in demand with some interpretations.
1984 - Vidal Sassoon became the official stylist at the Los Angeles Olympics.
2009 - Vidal Sassoon received from the English Queen Elizabeth II the Order of the British Empire (Commander).
2010 - directed by Craig Treper shot the documentary “Vidal Sassoon: the Movie”, in which the famous British hairdresser spoke about his career in the profession.
Personal life of Vidal Sassoun:
Vidal Sassoon was married four times. His first wife was Elaine Wood in 1956, but their marriage survived only 3 years and fell apart. The second wife of Sassoun was Canadian actress Beverly Adams, who for 13 years was PR director of Sassoun. Thanks to her, Elvis Presley, Dean Martin and Miki Rooney, other Hollywood stars, became regular clients of Sassoun, and it became very prestigious to cut hair at Sassoun. Sassoon and Adams had four children (one adopted), but divorced in 1980. In 1983, Sassoon married for the third time the former top model Janet Hetford-Davis, but this marriage was short-lived. The fourth wife of Vidal Sassoun - Ronnie remained with the master until his death.
Haircuts: no nest on the head
Similar sentiments were characteristic of Western countries at the end of the 1950s. It was then that a young and in a good sense of the brazen hairstylist by the name of Vidal Sassoon came up with a truly revolutionary idea, comparable to Coco Chanel’s idea of abandoning corsets. Sassoon hurried to rid the representatives of the fair sex from the lacquered helmet hair on his head.
Vidal Sassoon, whose biography is very remarkable, was a descendant of immigrants from Ukraine. He was born and lived in his childhood in one of the poorest areas of London, in the early 1960s he was able to present the famous round five-pointed bob to the world court as a modernized version of the 1930s - a haircut called Five Point. The revolution consisted in the clarity of the lines that emphasized the geometry of the face without a drop of varnish.
It was an effective confrontation not only babette and hippies, gaining momentum in the 1950s. The great master did not like old woman's “nests” on her head, and other complicatedly composed structures. Haircuts Vidal Sassoun marked a new approach to modeling hairstyles.
A good haircut looks great without any styling. Individuality is primarily because there are no universal recipes. The barber reminds the architect, since he works with shapes and lines without copying other people's facilities.
Vidal Sassoon lined up haircuts, which later became his trademark, based on anatomical landmarks at points located on the lines of bangs, temples, partings, the back of the head and at the cut angle of hair, which can be clearly seen in the photos and videos of those years.
New technology haircut ala Vidal Sassoon caused a real explosion of the industry. The young master began to visit the most advanced women of fashion. After that, Vogue magazine published a snapshot of actress Nancy Kwan on the cover with a haircut from Vidal Sassoun.
The idea of the British hairdresser was that the natural healthy shine of the hair always remains in first place when shaping the hairstyle. This idea was widely supported, because the advantages of free-moving hair were appreciated by all.
The time spent by the hairdresser to achieve perfect lines brought unprecedented fruit. The installation took no more than 1/10 of a second, which is enough to shake the head. Agree, a great option even for those who have a haircut for medium hair.
Beatles in hairdressing
This philosophy and the Vidal Sassoun technique itself became the basis of the concept of the salon, opened in London and later in America. The slogan about the appearance fell in love with all clients who wanted to change. That is why, when Vidal Sassoun was compared with the Beatles, referring to the scale of changes in society in both cases, this was not an exaggeration. The unique style of women's hairstyles of the 1970s, which is back in fashion in the 21st century, is entirely the merit of this master.
With the onset of the 1980s, Vidal Sassoon became a classic. He had such a high prestige that the new day with Vidal Sassoun television show was broadcast on the best channels in the form of a conversation with the stars about style. Sometimes even the base video from the master was shown to the audience.
How did the sunset of the legend
However, the story of this man is not fabulous. The invention of the Five Point Cut, which glorified and enriched its author, depreciated with the passing of the DISCO era. In the mid-1980s. bloomed style Glamor, and fashion for neat hair irretrievably gone. A well-known line that included shampoo and hair rinse, invented and patented by Vidal Sassoun (think of the famous “Wash & Gow” ad that hit Soviet people), was eventually sold to Procter & Gamble.
Instead, there is a new line called PanteneProV. Vidal Sassoon in 2004 tried to challenge the company's decisions in court, wanting to destroy the brand. The case of the famous barber lost because the rights to the famous brand were lost long ago. Not the best of times experienced and salons, some of which were sold at the end of the 1990s, and some are closed.
Vidal Sassoon has always led an exceptionally healthy lifestyle, but even in recent years he has been affected by a serious illness. A serious diagnosis, failure in work and oblivion threw the former celebrity back to its original positions. In 2010, the film “Vidal Sassun” was released, documenting the achievements and fate of the master. Not always ethical comments by bloggers and journalists did not add to the vigor of an elderly star. Vidal Sassoon died in New York when he was 85, and the former legend was gradually forgotten.
The development of fashion could go the other way, did not make Vidal Sassoon in 1963 a revolution. Fashionistas would continue to wear monolithic hairstyles and use knitting needles as a comb.
Perhaps a change in hairdressing would have been accomplished by someone else, but it was Vidal Sassoon who is a man whose name recalls the older generation with trepidation, and haircuts that imitate his easily recognizable style are performed by craftsmen all over the world to this day.
